Wix is the most popular website builder in the world by user count, and for good reason. The platform offers unmatched flexibility through its freeform drag-and-drop editor, which lets you place any element anywhere on the page with pixel-level precision. Combined with over 900 templates, a massive app marketplace, and AI-powered site generation, Wix aims to be the builder that works for everyone, from first-time bloggers to established online stores. The free tier is a genuine differentiator. Unlike most competitors that limit free plans to trials, Wix lets you build and publish a fully functional website at no cost, with the trade-off being Wix-branded ads and a Wix subdomain. This makes it an excellent starting point for users who want to experiment before committing money. Paid plans start at $17 per month and remove branding, add a custom domain, and unlock additional storage and bandwidth. The breadth of what Wix covers is impressive. Beyond basic websites, the platform supports online stores, booking systems, restaurants, fitness studios, music platforms, and more through specialized templates and app integrations. The Wix App Market includes over 300 apps, both free and paid, that extend functionality in ways that would require custom development on other platforms. The downside of this flexibility is complexity. Wix has so many features and settings that new users can feel overwhelmed, and the freeform editor means you need a good eye for design to avoid cluttered layouts.

Wix's editor is the most flexible among mainstream website builders, offering true freeform positioning where elements can be dragged to any spot on the page. This is both its greatest strength and its most common source of frustration. Users with design experience will love the pixel-level control, while beginners may struggle to create balanced, professional-looking layouts without the guardrails that Squarespace or WordPress.com provide. The AI site builder, Wix ADI, offers an alternative path for beginners. By answering a series of questions about your business and preferences, ADI generates a complete site that you can then customize. The results are decent starting points, though they lack the personality of a hand-designed template. The standard editor and ADI editor are separate experiences, and switching between them is not seamless. The dashboard is well-organized with a left sidebar for navigation, inline editing on the canvas, and contextual property panels for selected elements. Adding new sections and elements is straightforward, with a drag-and-drop panel of pre-built components. The mobile editor is separate from the desktop editor, which means you need to adjust layouts for mobile independently. This adds work but also gives you full control over the mobile experience rather than relying on automatic responsive behavior.

Wix offers over 900 templates organized by industry and purpose, making it the largest template library among website builders. Quality varies more than Squarespace's curated collection, but the best Wix templates are visually impressive and modern. The freeform editor means you can customize any template far beyond its original design, though this freedom can lead to inconsistent results if you are not careful with alignment and spacing. The design tools include advanced animation options, video backgrounds, parallax scrolling, and hover effects that go beyond what most builders offer. The built-in image editor is capable, with filters, cropping, and basic adjustments. The Wix Media library includes free stock photos and illustrations that can be used without attribution. Typography options include Google Fonts and the ability to upload custom fonts. Where Wix falls behind Squarespace is in design consistency. Because the editor is freeform, two users starting from the same template can end up with vastly different results. There are no layout guardrails to prevent elements from overlapping or spacing from becoming inconsistent. For users who trust their own design judgment, this is liberating. For users who want the builder to enforce good design principles, Squarespace is a safer choice.

Wix offers a free tier plus four paid plans. The free plan includes Wix branding, a Wix subdomain, and limited storage (500MB), but it lets you build and publish a complete website without paying anything. The Light plan at $17 per month removes Wix branding, adds a custom domain, and increases storage to 2GB. The Core plan at $17 per month adds marketing tools, online payments, and 50GB of storage. The Business plan at $32 per month unlocks advanced ecommerce features, 100GB of storage, and priority support. The Business Elite plan at $159 per month is designed for high-traffic sites and includes unlimited storage, VIP support, and advanced developer tools. Transaction fees are 0% on all paid plans, which is better than Squarespace's 3% fee on its Business plan. The pricing structure can be misleading because many useful features come through paid apps from the Wix App Market. A basic Wix site is affordable, but adding booking, CRM, membership, and marketing apps can significantly increase the effective monthly cost. It is important to factor in these potential additions when comparing Wix's headline pricing to all-inclusive platforms like Squarespace. The free tier remains Wix's strongest pricing advantage, giving users a genuine way to start building without financial risk.

Wix's feature set is among the broadest in the industry, largely thanks to its app marketplace. The core platform includes a website builder, blog, online store, booking system, and basic CRM. The Wix App Market adds over 300 integrations covering everything from live chat and email marketing to restaurant ordering and event management. The ecommerce capabilities are solid, with product management, inventory tracking, shipping rules, tax calculations, and multiple payment gateways. The Wix Stores app supports physical and digital products, subscriptions, and dropshipping through integrations like Modalyst. The abandoned cart recovery feature is available on Business plans and above. Wix Velo (formerly Corvid) is a built-in development platform that lets technically skilled users add custom functionality using JavaScript. This includes database collections, API connections, and custom server-side code. For agencies and developers, Velo transforms Wix from a simple builder into a capable application platform. The SEO tools include customizable meta tags, automatic sitemaps, structured data support, and a built-in SEO wizard that guides you through optimization steps for each page.

Wix offers support through a callback system, email, and a comprehensive help center. The callback system lets you request a phone call from a support agent, which typically arrives within 5-15 minutes during business hours. This approach avoids long hold times while still providing voice support. Email responses usually arrive within 24 hours. The Wix Help Center is one of the most extensive among website builders, with thousands of articles, video tutorials, and step-by-step guides organized by topic. The Wix community forum is active, with both staff and experienced users providing answers. Wix also maintains a YouTube channel with regular tutorial content. Priority support is reserved for Business Elite subscribers, which means most users may experience longer wait times during peak periods. The quality of support varies depending on the agent and the complexity of the issue. For straightforward questions, support is responsive and helpful. For advanced technical issues, especially those involving Velo custom code, the first-line support team may need to escalate, which adds time to the resolution process.

Wix is the best website builder for users who want maximum creative freedom and a broad feature set backed by a large app marketplace. The freeform editor, AI site generation, and generous free tier make it an excellent starting point for beginners and a powerful tool for experienced designers. The Velo development platform adds a layer of customization that most builders cannot match. The trade-offs are inconsistent design outcomes for inexperienced users, the inability to switch templates without rebuilding, and the potential for costs to add up through premium app subscriptions. Users who prioritize design polish with less effort should consider Squarespace, and users who need maximum performance should look at Webflow. But for the broadest combination of ease, flexibility, and features, Wix remains a top contender.

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