Constant Contact Review

Constant Contact is one of the oldest email marketing platforms, founded in 1995, and it carries that legacy in both positive and negative ways. There is no free tier, but the Lite plan starts at $12 per month. The unique strength is built-in event marketing tools for creating invitations, registrations, and ticket sales. Social media ad creation for Facebook and Instagram is also integrated directly into the platform.

Constant Contact benefits from decades of sender reputation management and maintains solid inbox placement rates. The platform handles authentication setup for SPF and DKIM with guided wizards. List hygiene tools automatically manage bounces and unsubscribes. Deliverability is one of the platform strongest attributes.

The interface has been updated over the years but still feels behind modern competitors in design and workflow. The email editor is functional but the template library needs a refresh. Navigation is straightforward for basic tasks. Event management and social ad features are accessible but add complexity to the dashboard.

The Lite plan starts at $12 per month for basic email with limited features. The Standard plan at $35 adds automation, A/B testing subject lines, and contact segmentation. The Premium plan at $80 includes advanced automation, SEO recommendations, and custom-coded email templates. No free tier means you commit financially from day one.

Automation in Constant Contact is basic. You can set up welcome emails, birthday messages, and simple drip sequences. There is no visual workflow builder for complex branching logic. The automation capabilities are years behind what ActiveCampaign, Drip, or even Mailchimp offer on comparable plans.