Drip Review

Drip is an ecommerce-focused email marketing platform that specializes in visual automation workflows and revenue attribution. There is no free tier, but the starting price of $39 per month includes all features without artificial tier restrictions. The visual workflow builder makes complex automation sequences easy to map out and manage. Deep integrations with Shopify and WooCommerce pull in purchase data for targeted segmentation.

Drip maintains solid deliverability rates with automatic list hygiene and engagement-based segmentation. The platform proactively identifies and suppresses unengaged contacts to protect sender reputation. Authentication setup for SPF and DKIM is streamlined with clear documentation.

The interface is modern and well-designed with a focus on ecommerce workflows. The visual workflow builder is the centerpiece, allowing you to map out complex customer journeys without confusion. The dashboard surfaces revenue metrics prominently, keeping the focus on business outcomes.

Drip uses a flat pricing model based on contact count with all features included. Starting at $39 per month for up to 2,500 contacts, pricing scales linearly. At 10,000 contacts, expect around $89 per month. The absence of feature tiers means you get everything from day one, which simplifies the buying decision.

The visual workflow builder is where Drip truly excels. You can create multi-step automation sequences with branching logic based on purchases, page views, tags, and custom events. Pre-built playbooks cover abandoned cart, post-purchase, and win-back sequences. The builder supports parallel paths and merge points for sophisticated journeys.