Pros and Cons

Advantages

Built-in webinar hosting is unique in the email marketing category
All-in-one platform with landing pages, funnels, and email
Free tier with 500 contacts and basic email features
Conversion funnel builder creates complete marketing sequences

Drawbacks

Webinar feature has limited attendee capacity on lower plans
Interface tries to do too much and can feel cluttered

Summary

GetResponse is an all-in-one marketing platform that goes beyond email to include webinars, landing pages, and conversion funnels. The free tier supports 500 contacts with basic email and landing page features. The unique webinar hosting feature sets it apart from every other email marketing platform in the category. Marketing automation on higher tiers includes visual workflow builders with scoring and tagging.

Deliverability

GetResponse deliverability is adequate for most users but has shown some inconsistency in third-party testing. The platform provides authentication tools for SPF and DKIM. The list hygiene features include bounce management and complaint tracking. Dedicated IP addresses are available on the Max plan.

Ease of Use

GetResponse tries to be an all-in-one platform, which means the interface covers a lot of ground. The email editor is solid with a good template library. Navigation between features like webinars, funnels, and automations can feel disjointed. Each individual tool is good, but the overall experience benefits from time spent learning the layout.

Pricing

The free plan covers basic needs for up to 500 contacts. The Email Marketing plan at $19 per month adds autoresponders, A/B testing, and unlimited newsletters. The Marketing Automation plan at $59 includes webinars for 100 attendees, advanced automation, and sales funnels. The Ecommerce Marketing plan at $119 adds transactional emails and ecommerce integrations.

Automation

Automation on the Marketing Automation plan and above includes a visual workflow builder with triggers based on email opens, clicks, purchases, and page visits. The scoring system helps prioritize leads based on engagement. Templates are available for common sequences. The automation depth is solid but not quite at ActiveCampaign level.

Final Verdict

GetResponse is the best choice for businesses that want email marketing, webinars, and landing pages in a single platform without juggling multiple subscriptions. The webinar feature alone saves the cost of a separate webinar tool. The trade-off is a busier interface and some inconsistency in deliverability. For marketers who regularly use webinars as part of their strategy in 2026, GetResponse is uniquely positioned.

GetResponse Review

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