Pros and Cons

Advantages

Most intuitive drag-and-drop editor with true pixel-level control
AI-powered site generator creates functional stores in minutes
Growing app market with 500+ ecommerce-related extensions
Competitive pricing with no transaction fees on any plan

Drawbacks

Cannot switch templates after site is live without rebuilding
Limited product filtering and faceted search options

Summary

Wix eCommerce offers the most intuitive drag-and-drop store builder on the market, making it accessible to complete beginners. The AI site generator can create a functional store in minutes. It works well for small stores and side projects, though growing businesses may eventually outgrow its feature set.

Ease of Use

Wix is arguably the easiest ecommerce platform to use. The true drag-and-drop editor lets you place elements exactly where you want them on the page. The AI site builder generates a complete store design from a text description. Product setup, shipping configuration, and payment activation each take just a few clicks.

Features

Wix covers standard ecommerce needs including product variants, inventory tracking, order management, and automated tax calculation. The platform supports physical products, digital downloads, bookings, and subscriptions. Dropshipping integrations with Modalyst and print-on-demand with Printful are built in.

Pricing

The Business Basic plan at $29 per month includes essential ecommerce features with no transaction fees. Business Unlimited at $36 adds subscriptions and automated sales tax. Business VIP at $159 includes priority support and advanced analytics. All plans include free hosting, SSL, and a custom domain for the first year.

Scalability

Wix handles small to medium stores comfortably but larger catalogs with thousands of products can push the platform limits. There is no native B2B functionality, and multi-location inventory management is basic. Stores expecting rapid growth should consider whether they will need to migrate eventually.

Final Verdict

Wix eCommerce is ideal for small stores, creative professionals, and merchants who prioritize design control above all else. The ease of use is unmatched, and the zero transaction fee policy is a genuine plus. Stores expecting significant growth should plan for the possibility of migrating to a more scalable platform down the line.

Wix eCommerce Review

Quick Facts

Our Ratings