7.9
Loomly Review
Loomly Review 2026 - Best Social Media Tool for Team Collaboration
From $32/mo
Visit LoomlyQuick Facts
Supported Platforms
Instagram, Facebook, X, LinkedIn, TikTok, Pinterest, Snapchat
Analytics
Yes
Team Features
Yes
Free Tier
No
Starter Price
$32/mo
Our Ratings
Scheduling
8.3
Analytics
7.5
Value
7.8
Ease of Use
8.5
Overall
7.9
Pros and Cons
Advantages
- Multi-level approval workflows ensure brand consistency
- Content calendar provides clear visual overview for teams
- Post idea generation helps overcome creative blocks
- Hashtag suggestions and content optimization tips per platform
Drawbacks
- No free tier, starting at $32 per month
- Analytics are adequate but not a standout feature
Summary
Loomly is the social media management tool built specifically for team collaboration and content approval workflows. The content calendar is the centerpiece, providing a visual overview of all planned and published content. Post ideas and content inspiration features help teams overcome creative blocks. Multi-level approval workflows ensure brand consistency before anything goes live.
Scheduling
Loomly scheduling is organized around the content calendar with drag-and-drop rearrangement. Post creation includes platform-specific optimization tips and hashtag suggestions. The scheduling queue supports recurring content slots. Auto-publishing is supported on most platforms with manual reminder options for platforms that require it.
Analytics
Loomly analytics cover engagement, reach, and audience growth metrics. The overview dashboard provides a clear summary of performance trends. Post-level analytics help identify what content resonates. The reporting is adequate for team discussions but lacks the depth needed for executive-level presentations.
Pricing
The Base plan at $32 per month includes 2 users and 10 social accounts. The Standard plan at $76 adds 6 users, 20 accounts, and advanced analytics. The Advanced plan at $175 supports 14 users with 35 accounts and custom branding. No free tier is available, but a 15-day trial provides full access.
Ease of Use
Loomly has a clean, modern interface designed around team workflows. The approval process is intuitive with comment threads, version history, and notification alerts. The content calendar is easy to read with color-coded status indicators. The post creation wizard guides users through optimization for each platform.
Final Verdict
Loomly is the best social media tool for teams that need structured approval workflows and collaborative content planning. The content calendar and approval system are well-designed for maintaining brand consistency across team members. For solo users or teams that prioritize analytics, other tools offer more value. In 2026, Loomly is the top pick for team-based social media management.