8.4
Sprout Social Review
Sprout Social Review 2026 - Best Analytics for Social Media Teams
From $249/mo
Visit Sprout SocialQuick Facts
Supported Platforms
Instagram, Facebook, X, LinkedIn, TikTok, Pinterest, YouTube, WhatsApp
Analytics
Yes
Team Features
Yes
Free Tier
No
Starter Price
$249/mo
Our Ratings
Scheduling
8.5
Analytics
9.5
Value
6.5
Ease of Use
8.8
Overall
8.4
Pros and Cons
Advantages
- Deepest analytics and custom reporting in the social media category
- Smart Inbox unifies all social messages into one manageable feed
- CRM features track conversation history per contact across platforms
- Social listening monitors brand mentions, sentiment, and trends
Drawbacks
- Most expensive option starting at $249 per month per seat
- No free tier and no affordable entry point for small businesses
Summary
Sprout Social is the social media management platform with the deepest analytics and reporting capabilities in the category. The platform combines publishing, engagement, analytics, and social listening in a polished interface. The Smart Inbox unifies messages from all connected platforms into a single feed. CRM-like features track conversation history with individual contacts across social channels.
Scheduling
Sprout Social scheduling supports all major platforms with a clean calendar view and queue management. Optimal send times are suggested per platform based on historical engagement. The asset library organizes images and videos for team access. Scheduling works well but is not the standout feature here.
Analytics
Analytics is where Sprout Social excels. Custom reports can be built from dozens of metrics with professional presentation-ready formatting. Cross-channel reporting shows performance across all platforms in unified views. Competitive analysis benchmarks your metrics against competitors. The reporting depth is unmatched in the category.
Pricing
The Standard plan at $249 per month per seat includes core publishing, analytics, and engagement tools. The Professional plan at $399 adds competitive reports, custom workflows, and scheduling for optimal times. The Advanced plan at $499 includes sentiment analysis, chatbots, and automated link tracking. Social listening is a separate add-on. This is the most expensive mainstream option.
Ease of Use
The interface is polished and professional with clean navigation and modern design. The Smart Inbox is well-designed for handling high-volume social engagement. The publishing calendar is visual and easy to navigate. New users can orient themselves quickly despite the platform depth.
Final Verdict
Sprout Social is the best social media management platform for teams that prioritize analytics, reporting, and customer engagement. The reporting capabilities are unmatched and the Smart Inbox genuinely improves response management. The pricing eliminates it from consideration for small businesses and solopreneurs. For mid-size and enterprise social media teams in 2026, Sprout Social is the analytics leader.
Try Sprout Social Today
Manage your social media with Sprout Social.
Visit Sprout SocialPlans start from $249/mo